How to Get Cited by AI following a study of 8,000+ AI citations

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Getting cited by AI - a study from 8,000 AI citations

What: Rankscale.ai has done a study where they wanted to find out what drives Chatgpt, Google’s Gemini, Perplexity, and Google’s AI Overviews to cite brands in their sources.

The data:

ChatGPT - tends to mention authoritative, and established sources like news outlets and Wikipedia.

How to get cited by Chatgpt - focus on building your brandauthority and appearing in neautral/factual sources like news outlets.

 Google Gemini - tends to favor blogs and news sources

How to get cited by Gemini - build authoritative content, a high quality blog and brand authority.

Google AI Overviews - pulls its citations from a variety of sources mimicking Google search results.

How to get cited by AI Overviews - create rich content, get mentioned by high authority blogs or sources, and ensure depth of content.

Perplexity - tends to favor niche authority and cites from sources that are an authority in their niche.

How to get cited by Perplexity - build niche authority, get mentioned by other high authority blogs in your niche, and create credible authoritative content.

In summary (as far as I’m concerned - it all comes down to this) - just do great SEO. Every study keeps affirming that doing great SEO gets you into the eyes of these AI engines.

Our friends at Search Engine Land also came to the same resolution and summarized the report into 3 takeaways:

• Double down on foundational SEO.

• Improve your organic footprint through high-quality, deep content and authoritative mentions (a.k.a backlinks) across the web (third-party blogs, news, trusted forums, relevant directories).

• Think of AI optimization as an outcome of excellent SEO, not a separate discipline. AI citations mirror your overall web authority.

Email is accelerating - marketers are sending 23% more emails year-over-year

What: The Dotdigital Global Benchmark report 2025 is out and it shows that the volume of emails is rising 23% year-over-year.

What’s more: The Click-through rates (CTR) also doubled while Click-to-open rates are up by 50%.

What this means: In the face of decreasing web traffic thanks to AI, marketers are doubling down on email marketing.

Why: Because in email marketing they own the audience. No algorithms changes. No AI taking away your traffic. No stress.

Winning industries by open rates: Legal (92%), Pharma (67%), Real Estate (62%), Software (56%), Sports (56%)

Losing industries by open rates: Gambling (26%), Industrial Engineering (34%), Food (35%), Media (36%)

What else: SMS sends are down -19% year-over-year. Less companies are using SMS.

Google’s AI Overviews up in 13% of search - and taking over commercial queries slowly

What: SEMrush have just completed a study that brings to light a few insights for SEOs and marketers.

Details:

• Google’s AI Overviews are now showing up 13% in search results, up by 6% since January 2025

• 88% of queries that trigger Google AI Overviews are informational.

• Commercial and navigational queries are not triggering AI Overviews that much, but the triggers are increasing.

• Industries where AI Overviews is causing the most disruption: Science, Health, People & Society, Law & Government

Now what: For marketers, the previous age used to be about “position on Google” while the new age seems to be about “presence on search and AI engines”. Are you evolving? Are you building a brand that will be noticed and cited by AI engines?

Our niche edits service is basically one of the best backlinks service in the market. We get you:

• Backlinks on aged domains and aged content = faster indexing on an already trusted page

• Backlinks from domains with domain rating between 10 DR to 80DR in each package = looks natural, and we don’t limit DR in any of our packages

• Backlinks from domains that have high number of referring domains (25 RD-5,000+ RD) balanced out in each package = spread out domain authority

• 60-70% of backlinks from websites with traffic

• We make sure the backlinks are placed in relevant context, within content that is relevant to your niche

You can purchase backlinks from us today to boost your website rankings and get that #1 spot on Google. If in doubt, try our smallest package for a start, see how we do.