• Growth Grind
  • Posts
  • How to Make Quick Wins From Google Search Console For Your Top Ranking Pages

How to Make Quick Wins From Google Search Console For Your Top Ranking Pages

Your Google Search Console will show you what you need to do to improve your top pages. Let's look at some of those tips.

Author

Ian Mutuli
May 02, 2025

Welcome to the newsletter that shares tips for achieving quick wins to grow your organic traffic.

Often times as online business owners, we work on a ton of new content just to barely push organic traffic higher.

What if I told you, sometimes you don’t need to create new content - you just need to fix your existing content?

You see, 5%-20% growth in traffic can sometimes mean 5%-20% growth in conversions, sales, and revenue when your content is properly targeted to your ideal customer.

Enter Google Search Console.

This platform is always a gold mine for improving content and rankings.

In today’s newsletter I will share with you three tips that always give me a little edge every time I implement them on our top ranking pages.

📈 Founders: 91% of content gets zero traffic. The difference? Backlinks.

Google ranks content based on authority—and that means links. The more credible sites that mention you, the higher you rank (and the more customers you get).

dofollow.com earns you editorial backlinks from sites with millions of monthly visitors. (Think Canva, Namecheap, HubSpot)

We helped one SaaS client grow from 4k to 900k monthly visitors. Others include Surfshark, Wiz, and Pitch.

Analyzing your Click-Through-Rate vs Impressions for Top Pages

Right when you log into Google search console, and go to the “Performance” tab, you see your top traffic pages by clicks.

Here is what we get on one of our company sites:

You can see from this screenshot that while our other pages have more than 2% in CTR, the two queries marked in red have a CTR below 2%.

The question you can ask yourself here is, are we able to improve this page to get more clicks through? 

What if we can push the CTR up to 4%? That would mean 3-4 times the clicks.

Here are some improvements I would normally do in this case:

1. Tweak the SEO title

This is the title that people are seeing on Google.

Could it be that the title is just down-right boring and non-catchy? Can we make it better?

I would throw the existing title into Chatgpt and see if it can give me some interesting rewrites.

Then I would take the best one, and trial it out. We’ve done this before a couple of times and it’s proven to make quite a difference in the CTR.

If you are not sure, you can store the old title on a Google spreadsheet somewhere just in case the new title makes things worse and you need a fallback plan.

2. Check the People Also Ask section

Is there a content angle I can add into the article?

If yes, then we go ahead with it.

We add in some of the people also ask questions in the FAQ section - provided they are relevant and add value to the whole article.

3. Start a backlink building campaign

Data shows that the top 3 results on Google get the most clicks.

Our results are both at position 9 as per the screenshot above.

If the content satisfies the search intent, and it is well optimized, then we look at off-page factors.

That basically means we embark on a link building campaign for this queries and the page.

A properly executed link building campaign will normally beat creating 20 new posts for that site.

If you are a Software-as-a-service company, solutions like Dofollow.com are great to use for a link building campaign.

If you are outside of the software-as-a-service field (e.g plumbers, HVAC companies, healthcare consultants, lawyers, etc), make sure to try out our niche edits service.

Would you pay to get your website pruned?

Your website with all its good traffic, no more junk content, and great non-ranking but relevant content improved.

Login or Subscribe to participate in polls.

Until next time, have a good one!
The Growth Grind newsletter
Part of Click Raven, Inc.