Why AI-produced articles are difficult to master

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Welcome to the newsletter that will show you how to create AI content, well, human-assisted AI content that ranks faster and performs better over the long run.

AI content on its own cannot be entirely trusted. While it has made content production easier, it still presents a few challenges, majorly:

• It’s outdated - OpenAI and most of the other AI models are trained based on content or information that is already out of date. If you asked it what happened 3 days ago, none of the AI models would know. This presents a challenge that if you need content that is the most factually and recent, you wouldn’t get it with the AI models.

• It sounds like, you know, AI - have you watched those movies where someone is talking to a robot and the robot just answers back with regurgitated bullshit? Yeah, a lot of the content written by AI apps sounds like that. No wonder the content doesn’t stick when it ranks - at least for most websites.

Just because the content is outdated or sounds like AI doesn’t mean it cannot be useful. Which is where you want to start from if you will use AI to create your content.

In the last two parts of these series, we discussed how to do keyword research correctly and how to analyze the viability of the keywords before creating the content.

Once we have the viable keywords in place, production of content is the next thing. And I want to keep it short and sweet.

We start to produce very high quality content that’s better than what is already ranking top 10. We make sure every piece is more valuable than what is ranking. Remember, content is king.

• If you use AI tools for content production, it is always best to check what kind of outline is ranking, and countercheck on your AI tool that your outline answers the search intent and fulfils the need for the topic.

• When your AI tool has created the content, you want to go through it sentence by sentence, remove the fluff and all the basic stuff we mentioned earlier. Anything that makes it sound like AI.

• Kill the repetition. AI tools will repeat a sentence or concept every couple of sentences - so you need to check on that. This is why yo just can’t publish content from AI tools straight to your blog. It never ends well.

• Fact check - ensure that you check on how factual your content is. Has the AI tool discussed a concept that is no longer working? Remember, AI models are out of date, update that. Has it mentioned something that has been superseded by events? Check that. Has it generalized a concept or an idea that is not true or is not backed up by facts? Check that.

Next week, we’ll discuss the best prompts to use when producing AI content. These are prompts we have tried and tested. While they have not been perfect, they have done 80% of the job so we can do the rest. Stay tuned for that one.

Until next time, have a good one!
The Growth Grind team.