3 Unskippable Growth Levers: Conversion, Content Scale & Smart Structure

This issue covers how to double your conversions without changing your product, how keyword structure can lead to hundreds of traffic-generating pages, and why your table of contents might be the most overlooked SEO weapon in your content.

How to Get Cited by AI following a study of 8,000+ AI citations

This week’s issue breaks down the new rules of online visibility: 8,000 AI citations decoded, email’s comeback with 23% more sends, and Google’s AI Overviews creeping into your money keywords.

AI is coming for your jobs, 84 Power Words for SEO, & a Chatgpt internal linking prompt you shouldn't miss.

In today's issue, we look at some interesting conversations happening on LinkedIn about SEO. Here are the hottest ones!

Backlinks quantity vs quality: Which is better for SEO?

Over the years, SEOs have continued to argue over the quality vs quantity of backlinks to build for clients and what matters more. My experience is definitely not conventional.

How to Make Quick Wins From Google Search Console For Your Top Ranking Pages

Your Google Search Console will show you what you need to do to improve your top pages. Let's look at some of those tips.

How we are positioning our site for AI visibility domination

AI Search is kicking off. Stats show that Chatgpt search usage will jump from 0.25% in 2024 to 1% in 2025.

If you think Chatgpt has replaced Google Search, you're wrong. By a mile.

Google is still King of search with 93% market share, while Chatgpt holds 0.25% market share.

How to spread out anchor texts when building backlinks

All the time, SEOs are telling you to diversify your anchor texts when building backlinks. But what do they mean? And why is this important?

Google Ads Will Become More Aggressive in Search

Google double serving ads, how to boost your Google Maps rankings, and what your industry conversion rates look like in 2025.

Google's March 2025 core update is rolling out.

Google's AI Overviews and AI Mode - What It Means for SEO

Google reported changes to AI overviews and a new powerful AI Mode that will be integrated into Google Search. What does this look like? And how will it affect search results?

Refined AI Prompts for Better Content

Learning how to leverage AI's capabilities to produce powerful content means understanding how to phrase your prompt and what to ask to get the best outputs.